Is the new "No Track " button a threat to the Ad industry? How will consumers react to this new form of granting permission? In a Wall Street Journal story today, a coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year.
If you are an online display banner advertiser-you know that this has been coming for a while. If you are new to online advertising, it is important to be aware of this new consumer tool that lets them control what they see or don’t see when they are surfing the Web and visit sites that accept ads.
In spite of all the hype, read more here...
Picking the 5 top digital marketing trends in 2012 was not easy given the pace of change in online marketing today. For readers that are trying to get up to speed on what they should do next, this post is for you. I looked at a lot of published trend reports by respected leaders in the industry, then added my own experience and perspective before picking these 5 trends that are priorities for our SEO clients already. Read more... Steve Emory
Yes Healthcare is getting personal according to a new Pew study with 80% of consumers going online for health-related information. Furthermore 1 of every 5 use social media as their go-to resource for what ails them. Of those who use social media for healthcare information, 94% cite Facebook as their primary platform according to a National Research Corporation study. Back in the day, all the way back to the late 90′s…WebMD created the first true platform for consumers...read more
This is a perfect time for this author to post an example of Retail experience with driving traffic then and now, given I had never heard of Pinterest until last week!
This virtual pin board and social network for shoppers already ranks #5 ahead of Google+ and behind only Facebook, YouTube, Twitter and Yahoo in driving referrals to retail websites according to Experian Hitwise US. Read more...Steve Emory
Track the performance of your Search Engine Optimization campaigns with these three key performance indicators including keyword rankings. Take advantage of free Google Analytics tools and track KPI's that are most important to your business. Standard and custom reports are easy to create for tracking your Website's visitor behavior and the impact of you SEO or paid search campaign.Steve Emory
This post will ring true with many of you when you realize how far and how fast we have come with the tools we use for daily personal and business communications. Be sure to drop us a comment about "An On-Demand World" and your experiences. My DM Deja vu co-author Steve O'Driscoll penned this gem.Steve Emory
Let us know if you have a similar or unusual experience after you follow this link and read the post on direct marketing employment then and now. It's brief but includes a bonus link to the current state of employment in both digital and direct marketing.
The post you will find in this "About DM Deja vu" link announced our new "DM Deja vu" Blog on January 18, 2012.
Since we have been around for a while and have been a part of the dramatic changes in direct and digital marketing, we think a blog about how advertising used to be executed compared to a real or hypothetical "today" scenario for a real or comparable company is a lot more interesting than the usual talking head stuff.
To make this new blog even spicier, I invited a long time colleague of mine to co-author this Blog. He is another Steve (O'Driscoll) who is a respected marketer and published author who will contribute with his perspective, experience and a bit of a reality check on the same topics that I rattle on about. Please follow this link, "About DM Deja vu", catch up on our previous posts and enjoy!