The secret is out! If your business depends on your web site for its success, Re-marketing is the single most effective online advertising tactic of the 21st century.
Simply defined, re-marketing displays your ads to consumers who have previously visited your web site, to recapture their interest while they are visiting other sites.
The good news is that small businesses can use re-marketing just as effectively, at the same cost per thousand as the big guys thanks to the advent of ad exchanges and ad networks. Small businesses
can buy online media for display and re-marketing from ad agencies and ad networks at up to 50% less than the retail rate you would pay directly from the most popular websites that accept advertising.
Even more good news-If you are like most other businesses, you have tried and maybe still use paid search but with increasingly diminishing returns. When you add Display and Re-marketing to your marketing mix, it will dramatically increase your paid search conversion and sales rate.
In conclusion, take a good look at the benefits of display and re-marketing where you literally can buy your target audience-not a web site, to increase brand awareness and online conversion.
Display and Re-marketing are the reasons why Online advertising surpassed Print Ad spend in 2010 and will probably surpass TV Ad spend in 2011.
Don't just take my word on these claims-follow this link and read more on real statistics that show how Display and Re-marketing can dramatically change your Small Business.
President and Managing Partner