Emory Digital Blog

Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.

Why Positive Reviews Matter:

• 90% of people trust recommendations from people they know
• 44% of purchases are influenced by consumer reviews
• 87% of people think the CEO’s reputation matters
• 78% of people research a product/service online before purchasing it

Read the entire post here.

User- generated content continues to power Social Media but it also is critical to driving sales for your business-both online and offline.

More than 80% of Gen Y, the largest consumer group in history is influenced by user-generated content when considering a purchase. In fact, 51% of them actually rate user-generated content more important than the opinions of friends and family! Read the entire post here.