Companies considering or already using display banner advertising demand a measurable ROI to justify display banner media in their budget. Smart marketers don’t pay as much attention to impressions or click based metrics. The value of banner ads is their contribution to branding, the cost per action (CPA) and the resulting boost in sales. With retargeting, your display banner advertising campaign CPA improves dramatically. Read the entire post here.
This post is for online marketers thinking about how to sell more to younger consumers who represent the majority of online users for their products or services. Do so at your own risk but don't ignore the surge of older adults with typically more disposable income and a lot more time on their hands to surf the web for just about everything. Apple's i-pad is a big hit in nursing homes, age 60 is becoming the new 30 in consumerism and more consumers turning 65 and their caregivers are turning to the Web to find and compare Medicare plans. Read the entire post here. Is the new "No Track " button a threat to the Ad industry? How will consumers react to this new form of granting permission? In a Wall Street Journal story today, a coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year. If you are an online display banner advertiser-you know that this has been coming for a while. If you are new to online advertising, it is important to be aware of this new consumer tool that lets them control what they see or don’t see when they are surfing the Web and visit sites that accept ads. In spite of all the hype, read more here... |  AuthorSteve Emory.  While you are here subscribe to our Blog feed!   ArchivesOctober 2012 CategoriesAll |
