Companies considering or already using display banner advertising demand a measurable ROI to justify display banner media in their budget. Smart marketers don’t pay as much attention to impressions or click based metrics. The value of banner ads is their contribution to branding, the cost per action (CPA) and the resulting boost in sales. With retargeting, your display banner advertising campaign CPA improves dramatically. Read the entire post here.
When the topic of online marketing and search engine optimization (SEO) is discussed in meetings every day and even at marketing conferences, frequently SEO is viewed in a silo of it’s own, separate and distinct from all other forms of marketing.
The Comscore January 2012 report says that the average American user spent a record 36 hours online in the month which merits a closer look at just how pervasive SEO really is in the bigger marketing picture. Read the full DM Deja vu post here.
Is the new "No Track " button a threat to the Ad industry? How will consumers react to this new form of granting permission? In a Wall Street Journal story today, a coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year.
If you are an online display banner advertiser-you know that this has been coming for a while. If you are new to online advertising, it is important to be aware of this new consumer tool that lets them control what they see or don’t see when they are surfing the Web and visit sites that accept ads.
In spite of all the hype, read more here...