Category: Social Media

User-generated Content is Still King

08/01/2012

User- generated content continues to power Social Media but it also is critical to driving sales for your business-both online and offline.

More than 80% of Gen Y, the largest consumer group in history is influenced by user-generated content when considering a purchase. In fact, 51% of them actually rate user-generated content more important than the opinions of friends and family! Read the entire post here.

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Reputation Management-5 Ways to Protect Your Online Brand

04/27/2012

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One of the worst fears for any business is finding out that you are the victim of an unfair, dishonest smear campaign on the Internet. As much as the Internet can help your business gain exposure and grow, it also provides a huge microphone to people looking to spread terrible rumors about your business. You can’t afford to be defined by underhanded competitors or eccentric former customers!

Read the full Reputation Management post here with 5 Tips to help you take control of what is being said about you company on the Internet.

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Video, Social Boost US Mobile Content Consumption

04/13/2012

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According to eMarketer, new estimates project that by 2016 more than 110 million Americans or one third of the total US population will watch video content on a mobile phone at least once per month.

Read the full story and charts from eMarketer here.

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It’s Not SEO Anymore, It’s Marketing

03/14/2012

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When the topic of online marketing and search engine optimization (SEO) is discussed in meetings every day and even at marketing conferences, frequently SEO is viewed in a silo of it’s own, separate and distinct from all other forms of marketing.

The Comscore January 2012 report says that the average American user spent a record 36 hours online in the month which merits a closer look at just how pervasive SEO really is in the bigger marketing picture. Read the full DM Deja vu post here.

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Should You Use Google+ for Your Business?

03/13/2012

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By now you already have a Facebook and Twitter account or at least are considering how to leverage social media for your business.

If you haven’t taken advantage of a Free Google+ profile page yet and you want to keep your SEO strong and fresh this post is for you. In order to drive traffic to your website and create business leads...read full DM Deja vu post here.

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Top 5 Digital Marketing Trends in 2012

02/13/2012

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Picking the 5 top digital marketing trends in 2012 was not easy given the pace of change in online marketing today. For readers that are trying to get up to speed on what they should do next, this post is for you. I looked at a lot of published trend reports by respected leaders in the industry, then added my own experience and perspective before picking these 5 trends that are priorities for our SEO clients already. Read more...

Steve Emory

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1 in 5 Tap Social Media for Healthcare Information

02/13/2012

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Yes Healthcare is getting personal according to a new Pew study with 80% of consumers going online for health-related information. Furthermore 1 of every 5 use social media as their go-to resource for what ails them. Of those who use social media for healthcare information, 94% cite Facebook as their primary platform according to a National Research Corporation study. Back in the day, all the way back to the late 90′s…WebMD created the first true platform for consumers...read more

Steve Emory

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Pinterest Driving More Traffic Than Google+

02/13/2012

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This is a perfect time for this author to post an example of Retail experience with driving traffic then and now, given I had never heard of Pinterest until last week!

This virtual pin board and social network for shoppers already ranks #5 ahead of Google+ and behind only Facebook, YouTube, Twitter and Yahoo in driving referrals to retail websites according to Experian Hitwise US. Read more...

Steve Emory

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Google+ About To Hit 10 Million Users

07/13/2011

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This is the link to the July 13, 2011 WordPress blog post http://wp.me/p1Cvvx-4e

Join the conversation at emorydigital.wordpress.com

Digitally yours,
Steve

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