Emory Digital Blog

 
I am pleased to share with you answers to the top 5 questions we get every day from small-medium size businesses on the topic of Search Engine Optimization or SEO.
Q. How is Emory Digital  different?
A. We are digital marketing consultants that partner with a global SEO company with over 1500 SEO clients-ranked 112 of 500 fastest growing companies by Inc. magazine. Emory Digital gives you the expertise, results and ROI to compete with larger companies without having to hire a full time in-house SEO expert. We guarantee to put your website listing on page 1 of Google, Yahoo and MSN with SEO. There are no set up fees and our pricing is 1/3 to 1/5 of our SEO competitors. There are no long term contracts; you will receive a ranking report every 2 weeks so you know how your SEO campaign is progressing.
Q. Why SEO vs. Google Ad words?
A. If your business success depends on producing web site sales or leads, you can compete against anyone with SEO. Paid search is a sprint that only large companies can afford. SEO is a marathon because it is an ongoing necessary process. For small-to-mid size companies, SEO delivers more traffic, more conversion and more sales resulting in more profits and a higher ROI than paid search.
Q. How long does SEO take to deliver more traffic and sales?
A. Our clients typically see dramatic results in 90-120 days. A small number see results in as little as 30 days but that is the exception. When Video SEO is added to your basic SEO campaign, it can take as little as a few days to get the Video ranked on or near page 1.
Q. Why are organic site listings from keyword searches important?
A. 90% of all Web searchers never leave page 1 from their keyword search. Page 1 includes organic listings resulting from SEO-where 80% of all clicks result, plus expensive paid banner and text ads. We put SEO clients on page 1 of organic listings. Organic or natural listings appear on the left and center of the page where the human eye naturally looks first. Paid ads are perceived as promotional, coming from companies who charge more for their products.
Q. Why is linking so important?
A. There are two critical points to remember regarding link building:
Link building is a fundamental part of SEO. Link building should never stop.  It is an ongoing part of marketing your website. The concept of using links as a way to measure a site's importance was first made popular by Google.  In simple terms, each link to a web page is a vote for that page, and the page with the most votes wins.

I hope this information is valuable to you. Contact us online with your questions about SEO.

Steve Emory, managing partner
www.emorydigitalmarketing.com

 
 
This blog is for anyone considering the addition of video to their Web content and SEO campaigns. Video SEO or VSEO as reported previously gets your web site ranked faster and higher by search engines in the continuing quest to be on page 1 of the organic listings. I'm not a techie, but all marketers need to be aware of this trend in online video when spending limited budget resources. One of HTML5’s biggest benefits for marketers is its native video support. This means video can be built into supporting browsers that deliver full motion high quality video faster. That's why 2/3rds of online videos are already created with HTML5. This blog is a heads up on the technical side of formatting your video in HTML5, as described in this recent post on searchengineland. Keep in mind that standard SEO best practices still apply.
 
 
By now everyone knows that the News these days is being delivered as fast as it occurs.

What you may not know is that the same top three communication channels used to accomplish this are also the fastest growing online advertising categories; video, search and display (aka banner) ads.

eMarketer just released a revised 5 year forecast that shows a double digit growth rate for online video and search in 2010, at 48.1% and 15.7% respectively.

Social Media which has become the #1 method of human communication worldwide is rapidly being integrated with online video, search and display. What we do as marketers about this sea of change will make a huge impact on whether or not our business is successful or not.

Follow this link to watch a brief video that will change the way you think about communication with your target customer audience and how you deploy any or all of the "big three" online advertising channels.

Then take a minute to share your reaction to this video and how it affects your business.

Looking forward to continuing our dialogue.

Steve