When the topic of online marketing and search engine optimization (SEO) is discussed in meetings every day and even at marketing conferences, frequently SEO is viewed in a silo of it’s own, separate and distinct from all other forms of marketing.
The Comscore January 2012 report says that the average American user spent a record 36 hours online in the month which merits a closer look at just how pervasive SEO really is in the bigger marketing picture. Read the full DM Deja vu post here.
By now you already have a Facebook and Twitter account or at least are considering how to leverage social media for your business.
If you haven’t taken advantage of a Free Google+ profile page yet and you want to keep your SEO strong and fresh this post is for you. In order to drive traffic to your website and create business leads...read full DM Deja vu post here.
Is the new "No Track " button a threat to the Ad industry? How will consumers react to this new form of granting permission? In a Wall Street Journal story today, a coalition of Internet giants including Google Inc. has agreed to support a do-not-track button to be embedded in most Web browsers—a move that the industry had been resisting for more than a year.
If you are an online display banner advertiser-you know that this has been coming for a while. If you are new to online advertising, it is important to be aware of this new consumer tool that lets them control what they see or don’t see when they are surfing the Web and visit sites that accept ads.
In spite of all the hype, read more here...
This is a perfect time for this author to post an example of Retail experience with driving traffic then and now, given I had never heard of Pinterest until last week!
This virtual pin board and social network for shoppers already ranks #5 ahead of Google+ and behind only Facebook, YouTube, Twitter and Yahoo in driving referrals to retail websites according to Experian Hitwise US. Read more...Steve Emory
Track the performance of your Search Engine Optimization campaigns with these three key performance indicators including keyword rankings. Take advantage of free Google Analytics tools and track KPI's that are most important to your business. Standard and custom reports are easy to create for tracking your Website's visitor behavior and the impact of you SEO or paid search campaign.Steve Emory
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