<![CDATA[ Emory Digital-Internet Strategy and Marketing Solutions - BLOG]]>Thu, 23 May 2013 19:03:52 -0800Weebly<![CDATA[What's Your Presidential Election Year Beer?]]>Wed, 10 Oct 2012 14:32:17 GMThttp://www.emorydigitalmarketing.com/1/post/2012/10/whats-your-presidential-election-year-beer.htmlPicture
What's your election year beer? Who would have guessed that the most Democratic drink by a long shot is Cognac, or that such lite beers as Amstel Lite, Michelob Ultra, Miller Lite and Sam Adams Light tilt so far to the political right, while Bud, Miller High Life, and Natural Lite are Democratic?

Groups like No Labels that seek to revive bipartisanship on Capitol Hill would be well advised to serve Bud Light, Guinness, Scotch, Michelob Lite and Coors Original at their fundraisers. This story is an excerpt from a NY Times Blog posted by Thomas B Edsall. Follow this link for the full story entitled " Let the Nanotargeting Begin". The opinions and comments in this blog do not represent the opinions or preferences of Emory Digital or its employees but nano-targeting is big with political ad campaigns and we thought you would enjoy considering the implications of  "what is your presidential election year beer?

]]><![CDATA[Ready for Changes to Google Shopping in October?]]>Mon, 17 Sep 2012 17:40:58 GMThttp://www.emorydigitalmarketing.com/1/post/2012/09/ready-for-changes-to-google-shopping-in-october.htmlPicture
If you are an Internet retail merchant currently spending a large part of your ad budget on SEM, get ready for some major changes in the cost for your product ads with Google Shopping, the major Comparison Shopping Engines and even text ads this October. If you are a top 10 spender with Google, you already know about the changes. For everyone else, there may be tough times ahead to get your product ad listed on page 1.

Product Listing Ads that have been free on Google Shopping since 2010 are changing over to paid search. Your Ad will now show up only to the highest bidders on page 1, beside competing merchants. And that's not all...the landscape and scarce real estate of page 1 is changing also so get ready for strong competitive page 1 bids for product ads and PPC cost increases for text ads of 20% or more.

Before the change, 50% of Google's search revenue came from page 1 text ads and included free product listings. Beginning in October, fewer merchants will be able to fit on page 1 because paid product ads will dominate and push many text ads off of page 1 entirely. By 2013, the Google Click share will change dramatically with paid product listing ads projected to increase to 60%, and PPC (text ads) projected to shrink to about 25%.

To boost product ad ranking and shopping results this holiday season, smart advertisers will need to use more sophisticated channel management platforms to target their ad placement bids based on detailed merchant data feeds of their SKU's to Google and other CSE's. These bids will need to be segmented by CPA allowable based on the individual product's profit margins.

In addition  to Google Shopping, top paid Comparison Search Engines include Amazon, Shopzilla, NexTag, PriceGrabber, Pronto and Become. Paid search based on product category and theme is completely different than optimization of keywords and websites, so this is another change likely to take some getting used to.

Enjoy and Prosper!

Steve Emory, co-author DM Deja vu

President, Managing Partner Emory Digital

]]><![CDATA[5 Ways to Get Positive Online Reviews for Your Brand]]>Fri, 10 Aug 2012 16:24:49 GMThttp://www.emorydigitalmarketing.com/1/post/2012/08/5-ways-to-get-positive-online-reviews-for-your-brand.htmlPicture
Positive Reviews as you may know are the ideal outcome marketers covet as a result of customer engagement with a brand’s product or service. With today’s online social community, Positive Reviews are gold and can mean the difference in your business making or losing money.

Why Positive Reviews Matter:
  • 90% of people trust recommendations from people they know
  • 44% of purchases are influenced by consumer reviews
  • 87% of people think the CEO’s reputation matters
  • 78% of people research a product/service online before purchasing it
Read the entire post here.

]]><![CDATA[User-generated Content is Still King]]>Wed, 01 Aug 2012 14:12:27 GMThttp://www.emorydigitalmarketing.com/1/post/2012/08/user-generated-content-is-still-king.htmlUser- generated content continues to power Social Media but it also is critical to driving sales for your business-both online and offline.

More than 80% of Gen Y, the largest consumer group in history is influenced by user-generated content when considering a purchase. In fact, 51% of them actually rate user-generated content more important than the opinions of friends and family! Read the entire post here.]]><![CDATA[5 Tips When Using Retargeting to Lower Your CPA's]]>Thu, 26 Jul 2012 16:31:45 GMThttp://www.emorydigitalmarketing.com/1/post/2012/07/5-tips-when-using-retargeting-to-lower-your-cpas.htmlCompanies considering or already using display banner advertising demand a measurable ROI to justify display banner media in their budget.  Smart marketers don’t pay as much attention to impressions or click based metrics. The value of banner ads is their contribution to branding, the cost per action (CPA) and the resulting boost in sales. With retargeting, your display banner advertising campaign CPA improves dramatically. Read the entire post here. ]]><![CDATA[Freemium Digital Strategy Can Help Build Your Business]]>Thu, 12 Jul 2012 21:15:58 GMThttp://www.emorydigitalmarketing.com/1/post/2012/07/freemium-digital-strategy-can-help-build-your-business.htmlHave you even heard of the term "Freemium"? According to Wikipedia, its a  business model that includes a free service but a premium is charged for advanced services. This includes software, media, games or web services today but if you think about it, direct marketers-many of whom have migrated over to the Digital side have been using freemiums since the Sears catalog was invented(free shipping with purchase).

If you are reading this Blog, chances are good that you already have used one or more freemiums such as...Read the entire post here.



]]><![CDATA[Attention Marketers-Don't Overlook Older Adults' Internet Use]]>Thu, 12 Jul 2012 21:12:31 GMThttp://www.emorydigitalmarketing.com/1/post/2012/07/attention-marketers-dont-overlook-older-adults-internet-use.htmlThis post is for online marketers thinking about how to sell more to younger consumers who represent the majority of online users for their products or services.

Do so at your own risk but don't ignore the surge of older adults with typically more disposable income and a lot more time on their hands to surf the web for just about everything.  Apple's i-pad is a big hit in nursing homes, age 60 is becoming the new 30 in consumerism and more consumers turning 65 and their caregivers are turning to the Web to find and compare Medicare plans. Read the entire post here.




]]><![CDATA[10 Quotes to Ponder When Building Your Digital Strategy]]>Wed, 30 May 2012 21:19:43 GMThttp://www.emorydigitalmarketing.com/1/post/2012/05/10-quotes-to-ponder-when-building-your-digital-strategy.htmlIn my last post, I mentioned the end of the Mayan calendar this year on December 21, 2012. Most likely this infamous milestone will not affect life as we know it. So now that we have some extra time...let's review and reflect on some quotes from digital strategists and marketing leaders that clearly show the rest of us how and why we should not worry about our digital strategy. Instead, we should be focused on having a strategy to succeed in a digital world. Read entire post here.
]]><![CDATA[Reputation Management-5 Ways to Protect Your Online Brand ]]>Fri, 27 Apr 2012 18:28:24 GMThttp://www.emorydigitalmarketing.com/1/post/2012/04/reputation-management-5-ways-to-protect-your-online-brand.htmlOne of the worst fears for any business is finding out that you are the victim of an unfair, dishonest smear campaign on the Internet. As much as the Internet can help your business gain exposure and grow, it also provides a huge microphone to people looking to spread terrible rumors about your business. You can’t afford to be defined by underhanded competitors or eccentric former customers!

Read the full Reputation Management post here with 5 Tips to help you take control of what is being said about you company on the Internet.


]]><![CDATA[Google’s Unnatural Link Algorithm May Affect Your Website]]>Sat, 21 Apr 2012 13:04:16 GMThttp://www.emorydigitalmarketing.com/1/post/2012/04/googles-unnatural-link-algorithm-may-affect-your-website.htmlGoogle’s latest algorithm  simply called “The Unnatural Link” update will have more impact on SEO best practices than any previous change of the last 8 years according to the latest buzz from SEO’ers and Google employees themselves.

Unlike the  most recent “Panda” update  that was designed to reduce visitors to sites deemed by Google as having low quality content, Unnatural Link penalizes sites (and their Organic search listings) based solely on a less than perfect linking strategy which includes just about all websites…

Google actually sent unnatural link notices to over 1 million websites letting them know that their SEO rankings may be adversely affected. So what does Google consider  out of favor as an “unnatural link” and in as a best practice?

Read the full post here including what's in and what's out with SEO based on this major Google algorithm update. ]]>